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In
1919, Clarence D. Moore, most people just called him C.D., and his brother
Ralph, hence the name Moore and Moore, opened a small general store right
on main street in Portersville, PA. The general store would be just
that, a general store selling things such as groceries, hardware,
appliances, clothing, feed and farming implements. It was a business
venture that would last four years, as Ralph would leave the business in
1923, to go to work in a mill.

C.D., Albert, and Ralph Moore
Before the
passing of his first wife C.D. had two daughters, Virginia and Jean. In
the years after the death of his wife, C.D. met Ellen Ellefson and on
June 12, 1923 they were married. Ellen had come to the United States from
Norway when she was 8 years old. With his new bride C.D. had four
children. Louise, Frank, Sam and Charlene.
As his family grew so did his business. In
1926, along with raising beef and hogs to later be butchered and sold in
the store, Clarence started a coal mine on the family farm. It was a deep
mining operation that was in business until 1950. In 1939 they began
hauling lime with two dump trucks and using pull behind spreaders. Then
in 1949, the first truck with a spreader box was purchased and
lime
spreading was added to the list of services. During these years C.D.
and Ellen's children worked hard on the farm, at the mine and at the store
learning various skills, traditional family values and a true sense of
fairness when dealing with people. However, after 46 years of hard work
C.D. was ready to turn the business over to his oldest son Frank. During
his years of running the business C.D. had earned a reputation for being a
tough man to work for. However, he was also known to be a Godly man and
was a leader in the community being a charter member of the
Portersville/Prospect Rotary Club.
Frank had some big shoes to fill but was ready for the task. In 1965 he
took over from his father.
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